80 Email Subject Lines That Get Clicked
Why Email Subject Lines Are More Important Than You Realize
Let’s be honest - how often do you open an email just because the subject line made you curious or gave you FOMO (Fear of Missing Out)? Subject lines aren’t just text - they’re the initial glimpse your email gives to the reader. In a cluttered inbox, a thoughtfully written subject line can be the deciding factor between being overlooked and being opened. Whether you’re in travel, e-commerce, or education, your subject line sets the tone. A strong subject line makes all the difference - it shapes the first impression, influences open rates, guides email prioritization, helps avoid spam filters, boosts brand recognition, increases engagement, and guarantees content relevance right from the moment it hits the inbox.
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Start With the Subject Line That Sells.
High-converting email subjects: It’s More Emotional Than Logical
Sometimes, people make the mistake of focusing only on information. Here’s the reality: human decisions are largely influenced by feelings and emotional triggers. A subject line that sparks curiosity, creates urgency, or makes someone smile is much more effective than one that just lists a product. Focus on what your audience experiences emotionally, not just the information they need to receive. Effective subject lines often rely on personalization, urgency, and scarcity, benefit-driven language, action-oriented phrasing, and a touch of curiosity and intrigue - all while maintaining clarity and conciseness to drive high conversion rates.
Best Practices for Writing Irresistible Subject Lines
In most cases, the best subject lines share a few qualities: they’re short, personal, clear, and emotionally engaging. To capture attention and boost open rates, avoid spam triggers, use actionable language, create a sense of urgency or scarcity, ask questions that spark curiosity, personalize your message, highlight the value, and always test your subject lines with A/B testing while being concise, relevant, and setting clear expectations - use emojis carefully, avoid all-caps, consider preview text, segment your audience, and make sure the sender name feels familiar, because at the end of the day, email subject lines we actually clicked were the ones that felt personal, valuable, and thoughtfully written.
Here are some easy-to-follow, people-focused suggestions to remember:
- Keep it under 50 characters
- Incorporate emojis when they match your brand’s tone and character.
- Steer clear of overusing trigger words like “Complimentary” or “Purchase Now” that can come across as spammy.
- A/B test your subject lines regularly
- Begin with a powerful question or unveil a compelling benefit.
80 Subject Lines that actually Get Clicked: real examples for your next campaign (By Industry)
SN. No |
Travel Email Subject Lines |
eCommerce Email Subject Lines |
Professional & B2B Subject Lines |
Festive & Emotional Subject Lines |
| 1 | “Wanderlust calling: Are you packed yet?” | “Only for you: Handpicked deals” | “Let’s talk results - not just services” | “This Diwali, light up your inbox” |
| 2 | “Get lost (in a good way!)” | “Items in your cart miss you” | “Your marketing ROI starts here” | “Share the love this Valentine’s” |
| 3 | “Just dropped: Cheap flights to Europe” |
“The sale you waited for is LIVE!” |
“What if email brought 10x growth?” | “Eid Mubarak! A little gift for you” |
| 4 | “Your weekend escape awaits” | “This offer ends at midnight” | “A strategy you haven’t tried yet” | “Celebrate Holi with 20% off!” |
| 5 | “Is your passport ready?” | “Look what’s trending” | “Unlock your business potential” | “Merry savings are here” |
| 6 | “Top 5 destinations for solo travelers” | “You’ll love these new arrivals” | “You’re invited: Exclusive webinar!” | “Your festive wardrobe awaits” |
| 7 | “Unlock adventure: Deals inside!” | “Did you forget something?” | “Make your data work harder” | “New Year, new travel goals” |
| 8 | “Only 3 seats left for Bali” | “Your wishlist just got cheaper” | “It’s time to scale smart” | “Raksha Bandhan gifts she’ll love” |
| 9 | “Tired? Recharge on the beach” | “Last chance to grab 50% OFF” | “Growth secrets, just one click away” | “Cheers to mom! Mother’s Day specials” |
| 10 | “We planned your dream vacation. You in?” | “Because you deserve a little treat” | “Let’s build something remarkable” | “Make this festival extra special” |
| 11 | “A new journey begins here” | “Drop everything: Flash sale now on!” | “Hi Arjun, here’s a quick win to improve your ROI” | "For someone as wonderful as you, a little something special awaits" |
| 12 | “End the year somewhere magical” | “Find your style. Feel amazing” | “Shweta, your brand growth roadmap starts here” | “Anjali, brighten your mom’s heart this Sunday with a joyful surprise” |
| 13 | “Hotel prices that feel like a steal” |
“Save big. Shop smart” |
"Exclusively for you, Manoj: A personalized 15-minute business boost review" | "Puneet, make Raksha Bandhan memorable - share your love simply, without the stress." |
| 14 | “Romantic getaways under ₹10k” | “Limited stock: Act fast!” | "Karan, your current LinkedIn lead strategy feels outdated - let’s explore a smarter approach." | "Riya, your path to excellence starts today - embrace the magic ahead" |
| 15 | “Explore hidden gems in India ??” | “Happy surprises inside” | “Reena, scale your outreach in half the time” | “Sachin, close this year with a big win!” |
| 16 | “Hey Priya, ready for your next Himalayan escape?” | "Amit, explore our personalized selection of styles crafted with you in mind!" | "Devika, your days are about to get a whole lot more eventful!" | "Tanvi, some feelings are too beautiful to hold off until tomorrow" |
| 17 | "Rohit, your dream escape to Paris begins this fall - are you packed yet?" | "Sneha, guess what? Your top pick sneakers have made a comeback - don’t miss out!" | “Shalini, your business deserves better leads. Let's fix that.” | “A gift for the one who’s always giving - You” |
| 18 | “Still dreaming of Maldives, Ananya? Let’s make it real” | “Nikhil, you forgot something awesome in your cart!” | “Vikram, want to cut costs without losing clients?” | "Ramesh, brighten your Diwali not just with diyas, but by spreading warmth, compassion, and heartfelt joy to everyone around you." |
| 19 | “Your next weekend getaway is waiting, Rahul” | “Priyanka, here’s a deal tailored to your wishlist” | “Hey Meera, let’s upgrade your strategy this quarter” | “Mitali, today is about hugs, not hustle” |
| 20 | “Neha, discover secret spots in Kerala only locals know” | "Karishma, you've earned this exclusive 20% discount - valid just for today!" | "Anand, this minor shift could massively boost your interaction rate." | “Because memories matter, especially this Holi” |
Subject lines are like titles - make them count and work in your favor.
Why bother reading a news piece if its headline fails to grab your attention or spark any curiosity?
Subject lines are the same. They should promise something worth clicking on, whether it’s an offer, a story, or a benefit. Your subject line should speak directly to the reader’s heart - or curiosity.
Conclusion:
Here’s the bottom line: People want to feel seen, heard, and valued, even in their inbox. A subject line isn’t just a promotional tool; it’s the opening line of a conversation. When done right, it builds trust, emotion, and action. So the next time you write one, think: Would I click this if I got it?
FAQs
Q1. How long should a subject line be?
Aim for 6 -10 words or under 50 characters to make sure it’s fully visible on mobile devices.
Q2. Should I use emojis in subject lines?
Yes, if your brand allows. Using emojis can boost email open rates and instantly express emotions with visual flair.
Q3. Do question-based subject lines work?
Absolutely! Questions spark curiosity and make the reader think - just don’t overdo it.
Q4. Is it okay to include the recipient’s name in the email headline?
Personalization increases open rates, so yes - use it wisely without being creepy.
Q5. How do I know if my subject line is good?
Test it! Split testing is the most effective method to understand what connects with your audience.
Q6: Who is the best email marketing company in Delhi for all types of bulk email needs and business sizes?
Boldinbox is one of the top-rated email marketing companies in Delhi, trusted by businesses of all sizes, from startups to enterprises. With excellent reviews on Google and Trustpilot, it offers powerful bulk email solutions, including image-based campaigns, A/B testing, and automation tailored to diverse marketing needs.
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