Parents’ Day: A Big Moment for Brands & Bulk Email

“We often forget how a simple message can warm the hearts of those who raised us. Parents’ Day is one such moment - quiet, yet deeply emotional.”

Parents' Day is observed in on May 8. The South Korean observance was instituted in 1973, replacing the earlier celebration of Mother’s Day held on May 8, and now features both official and personal commemorations. The United States officially confirmed. Parents' Day was announced in 1994 under the leadership of President Bill Clinton. Furthermore, the United Nations has announced June 1 as the “Worldwide Parents’ Day” to celebrate and honor the commitment and lasting influence of parents in raising and supporting their children.

In the Philippines, although it is not generally recognized or actively appreciated, Parents' Day is officially announced on the first Monday of December each year.
 
Parents’ Day, celebrated in many countries, including the USA, on the 4th Sunday of July, is an emotional homage to moms and dads. While it doesn't get the flashy attention of Mother’s Day or Father’s Day, it combines both and offers a beautiful opportunity for reflection and gratitude. But beyond the emotion, it’s also a powerful calendar moment that businesses, especially in eCommerce, healthcare, clinics, and insurance, can tap into using bulk email marketing to deliver campaigns that are as emotional as they are impactful.

 

From Amazon to MakeMyTrip and Taj, convert clicks this Parents’ Day with smart email marketing! 

 

What Is Parents’ Day?

The phrase 'Parents’ Day' was officially announced in the United States in 1994, following its official approval by President Bill Clinton. This day was established to encourage accountable parenting and to celebrate the dedication, love, and sacrifices made by all parents. It’s not just a commercial event, it’s a day to remind ourselves and others of the foundation our parents have built for us. This year the Parents' Day 2025 will be celebrated on Sunday, July 27th.

But in the modern marketing world, this day is increasingly seen as an opportunity to build brand loyalty, drive awareness, and offer real value, both emotional and practical, to customers.

International Parents’ Day is celebrated globally on June 1st to honor the role of parents in raising children. In India, Parents’ Day 2025 will be observed on Sunday, July 27. Additionally, "Matri-Pitri Pujan Divas ( जननी-जनक वंदना उत्सव )" has been observed annually on February 14 since 2007 as a spiritual alternative to the western celebration of Valentine's Day. Schools celebrate this day with speeches, quotes, and activities to express love and gratitude. It’s a profoundly touching occasion to celebrate the unwavering love and lifelong support and the timeless wisdom and nurturing guidance of devoted caregivers.

Why Should Brands Care About Parents’ Day?

Because emotions sell.

Today’s consumers look for brands that reflect their principles, fulfill their needs, and connect with their core values. They want authenticity. And few things are more genuine than a parent’s love. This makes Parents’ Day a prime moment for businesses to run heartfelt, story-driven campaigns.
But how? Mass email promotions offer a powerful and budget-friendly method to achieve this.

How Companies Are Using Bulk Email to Win on Parents’ Day

1. E-commerce: Gifts, Discounts, and Emotions

Example: Amazon & Flipkart

 

(Amazon,PHOTO)

(Flipkart,PHOTO)

 

E-commerce platforms like Amazon and Flipkart use bulk email marketing to run themed sales on Parents’ Day. They segment their audiences based on user behavior and send personalized recommendations such as:

• “Celebrate your parents with a Kindle,they deserve quiet moments.”
• “Top 10 thoughtful gifts for Mom & Dad - starting at ₹499!”

They often create dedicated landing pages for Parents’ Day and link to them directly in the email for smoother customer journeys. Flash sales, limited-time coupons, and bundle deals perform well during this period.Pamper your folks with the VIP care they’ve truly earned.

2. Healthcare & Clinics: Awareness and Wellness Reminders

Example: Apollo Clinics, Practo

 

(Apollo, PHOTO)

 

(Practo, PHOTO)

 

Healthcare providers see Parents’ Day as a chance to promote preventive health checkups and raise awareness about elderly care. A bulk email might say:

• "Delight your folks with care - book a full-body medical screening at just ₹999"
• “This Parents’ Day, let love be preventive. Schedule their annual heart screening.”

The focus here isn’t selling, but educating and gently nudging action through empathy.
They use storytelling - sometimes even patient success stories - to make the emails feel less like marketing and more like caring.

3. Insurance Companies: Security and Sentiment

Example: LIC, Policybazaar, Max Bupa

(Lic, PHOTO)

(Policybazaar, PHOTO)

 

For insurance providers, Parents’ Day is an ideal time to highlight senior citizen plans, health coverage, and life policies. Campaigns are centered around family protection and long-term planning:

• “They spent their lives protecting you. Now it’s your turn.”
• “This Parents’ Day, give them the security they deserve.”

Bulk emails in this sector often include comparison charts, quick apply buttons, and testimonials to build trust and drive conversions. Emotional subject lines can also significantly and unexpectedly increase email open rates.

4. Other Businesses: Building Community & Trust

Even brands outside of these sectors - such as food delivery apps (Zomato, Swiggy), banks, telecom providers, and lifestyle brands - can engage in creative email campaigns.
Zomato might say: “Order your parents’ favorite meal. Let dinner say what words can’t.”
SBI could share a story about a retired couple’s journey with their savings.

5. Taj Hotels - Luxury with Love

 

(Taj Hotels, PHOTO)

 

Subject Line: Make This Parents’ Day Memorable at Taj

Email Body Idea:

“Give your parents the treatment like a king they deserve. This Parents’ Day, book a 2-night luxury stay at any Taj property with complimentary spa vouchers and a heritage dinner. Let them relive their youth, in comfort and care.”

CTA: Reserve a Heartfelt Escape for Mom & Dad

6. MakeMyTrip or Yatra - Gifting Travel Memories

 

(MakeMyTrip, PHOTO)

(Yatra,PHOTO)

 

Subject Line: Say Thank You with a Holiday

Email Body Idea:

“Your parents never took that honeymoon. Now’s your chance to gift them one. This Parents’ Day, choose from handpicked packages to Goa, Manali, and Kerala. Reserve your spot by July 25 to enjoy a 10% discount on bookings for senior couples - don’t miss this exclusive offer!

CTA: Gift Them a Getaway

7. Airbnb India - Travel, Like Home

 

(Airbnb India, PHOTO)

 

Subject Line: Plan a Cozy Staycation for Your Parents

Email Body Idea:

“Help your parents unwind in a serene mountain cottage or a lakeside villa this Parents’ Day. Airbnb’s host-friendly spaces are safe, verified, and come with senior-friendly amenities. The present of a journey can be more soothing than language itself.

CTA: Book a Stay They’ll Remember.

8. Thomas Cook India - Tours Designed for Seniors

 

(Thomas Cook India,PHOTO)

 

Subject Line: Parents’ Day Special: Senior Citizen Group Tours

Email Body Idea:

“Reignite their spirit of adventure! From Golden Triangle tours to Nepal Darshan and Europe Light—our Parents’ Day packages come with medical assistance, group coordinators, and easy-paced travel designed for those who matter most.”

CTA: Explore Parents’ Day Packages

9.  OYO or FabHotels - Affordable Thank-You Getaways

Subject Line: Thank Your Parents with a Weekend Break

Email Body Idea:

“Because memories are better than gifts. Book a 2-night stay at any FabHotel or OYO near hill stations, beaches, or spiritual centers. Parents’ Day offer: Flat 30% OFF + Late checkout.”

CTA: Plan Their Break Today

Tips for Sending High-Impact Bulk Emails on Parents’ Day

• Use Real Emotion: Avoid clichés. Share quotes, stories, or real customer experiences.
• Segment Your Audience: Young adults, parents, and elderly customers each respond to different types of messaging.
• Offer Something Meaningful: A small gift, health reminder, discount, or a simple “Thank You” video can go a long way.
• Use a Heartfelt Subject Line: “Because they always believed in you” or “Say thanks to the ones who made you” can improve open rates.
• Mobile Optimization is Key: Most people check emails on their phones - optimize your campaign for mobile to boost clicks, reads, and real-time engagement.

 

Searching for subject lines that truly get noticed fast?

 

Conclusion

Amid the chaos of everyday life, we seldom take a moment to appreciate those who molded us into who we are. Parents’ Day gives us - and brands - a reason to do that. Done right, bulk email marketing can go beyond commercial intent. It can deliver a meaningful experience that builds deeper emotional connections with your audience.

So this Parents’ Day, don’t just sell. Connect. Care. Remind your audience of what truly matters.

FAQs

1. When is Parents' Day 2025 celebrated in India?

Parents' Day in India is observed on Sunday, July 27, 2025, Acknowledging endless support  compass provided by parents.

2. What is International Parents’ Day and when is it celebrated?

Global Parents’ Day is observed worldwide on June 1st annually, as designated by the United Nations to highlight the selfless acts of those who care and guide in nurturing and shaping the lives of their children.

3. Is there a difference between National Parents’ Day and Global Parents’ Recognition Day?

No. Parents’ Day (like in India, South Korea, and the U.S.) has country-specific dates and cultural roots, while International Parents’ Day is a UN-recognized global observance held on June 1st.

4. Why do we celebrate Parents’ Day?

Parents’ Day is a chance to acknowledge the dedication, sacrifices, and lifelong support parents provide to shape future generations.

5. How is Parents' Day celebrated in schools or organizations?

 Schools and institutions mark the day with special assemblies, thank-you notes, cultural events, and storytelling sessions that express gratitude toward parents.

6. Is there an official theme for International Parents’ Day 2025?

The UN may announce a specific theme closer to the date, typically focused on family well-being, education, or intergenerational support.

7. How can brands or businesses use Parents’ Day for campaigns?

Brands can launch email campaigns, discounts, storytelling ads, or gratitude-based marketing to emotionally connect with audiences during this occasion.

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